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Small Business Marketing Ideas

I only live one time but I change it up about every 30 days. What about you? Have you given the 30-Day Post a go yet? I’m continually upping my game on small business marketing ideas for my photography business.

The basics of marketing are solid, but it’s the twists & turns of technology that keep me learning new ways to grow.

I stepped up on the low-dive to the 30-day idea and now I’m ready to leap from the high-dive. Since last September I’ve been moving my way through obstacles 30-days at-a-time.

I’ve got my 30-day-goals outlined and my mind is spinning like a run-away hamster wheel reading my new book. Part of the focus is drowning out the “PERFECTION” voice in our head.

I’ve been building my teeny-tiny business around family life for nearly eight years. I sacrificed family time in round 1 {the building years}, because I thought that’s how it should be done to build a good business.

It’s NOT! It’s not for me anyway.

I restructured, turned my business towards building more relationships so I could tell a story behind the portraits of a high school senior or branding session and not just a few static snapshots. {Side note:: Graduating high school is a big – ginormous event!}

My focus now centers more on the details that paint the picture of the whole scene. I’m also able to plan + get more accomplished during the school day without sacrificing time when my teens are home. If you’re in the teen chapter, you know they aren’t hanging on your ankles begging for Mommy-time, so being home + spending time with them is big deal!

In the midst of all the changes I had a hard time doing business tasks in a timely + organized flow. For example, writing a blog post took me over a week, and when my goal was to write one per week I was drowning in a sea of thoughts that I couldn’t string together perfectly. {There’s a lot of swimming analogies for this week. My brain is really wanting Summer.}

Searching for the best fit for my business, I read boss books, inspirational books, took more small biz classes, and they all gave me good insight + perspective. However, I still had the paralyzing thoughts, disease-like really, of perfectionism {it could totally be my disease}.

This is the good stuff – the part that HELPS YOU!

I found the book, “Finish” by Jon Acuff. Not only does he have a quirky sense of humor, but his ideas of how to FINISH your goals, project, or just blowing the biggest bubble with a piece of Hubba Bubba gum, are spot on. {Can you see why I like his quirky humor?}

As I waver back & forth, to dive into another side venture this book gives direct questions to ask yourself. It’s the ‘perfect’ book if you’re ready to swap your cup-of-coffee-book for a pen-&-paper book.

Prepare to ask yourself some hard questions and not just snuggle on the couch to get lost in the words. I learned that I need to put tasks in bite-sized chunks. I’m more of a fun-size Twix’s better than a king-size bar. I probably consume the same amount, but I just need to space it out instead of everything all at once.

Whether your goal is working on a business, organizing the house, applying to colleges, or swimming more laps in the pool, make it work FOR YOU. I’ve read a mix of books that have turned things around for me + my biz. AND THE BIGGEST PIECE … Letting go of making it perfect so I can get it DONE!

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Four of my favorite books::

FINISH by Jon Acuff

The Five Minute Journal

Girl, Wash Your Face by Rachel Hollis

Present over Perfect by Shauna Niequist

I’m curious if you’ve read any of these + what your take-away was from them.

Hmmmmm, maybe it’s time to start a book club?

“Make it fun if you want it done.” – Jon Acuff

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Thanks for peeking by this week! I hope it sparked some new ideas into your day!

Cheers & Sparkles

đŸ’–Andrea | Your Small Business Brand Photographer

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Small Business Marketing Ideas for your Brand


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