brand photographer, headshot photography, Shining Moments Photography

So There I Was…Headshots Photographer

So there I was, strolling with my red Target cart down the Joanna Gaines aisle… And her ENTIRE laundry room collection fell into my cart!

Well, it didn’t exactly FALL in there – I helped.

I didn’t plan that trip. But I was driving by so thought I’d run in for four things I needed. Out of habit I grabbed a cart to hold said “four things” – Just four. 42-minutes later I walked out with enough bags to cart out instead of just carry.

Sound familiar?

It has to happen a lot, because there are endless meme’s + YouTube spoofs for Target shopping.

target, funny, headshots photographer

How in the heck does that story relate to headshot photography?

Planning + details are key to telling your story.

As a headshots photographer I notice branding stories everywhere!

Whether we’re telling your senior portrait story or planning how we’ll shoot your headshots + branding session for your small business. Planning all the details makes a very big difference in telling your business story. {And can save you a lot of time + money}.

I wasn’t planning to redecorate my entire laundry room when I went into Target. But I also wandered off the path to buy one soap container, and “just peek at what was new”. I should have planned my list and went in with a plan before designing it as I was standing in the Target aisle.

Do you click + wander when you’re online?

Before you reserve your Headshots photographer or personal branding session there are three steps to think about.

This way you get exactly what you need + don’t end up with new laundry room decor that wasn’t on your list::

{or maybe you secretly want to update your laundry room. If you spend as much time as I do with laundry you may as well make it pretty}

  1. What is the story/vibe of your business?
  2. Who is your ideal client avatar/who are you trying to attract to your business {this one takes some research}?
  3. What is your plan or intention for the photos?
headshots, branding, headshots-photographer

By vibe I mean, “What do you want your clients to feel?” We’re telling a story about your business, and it’s told through your brand colors, icon pieces, some behind-the-scenes and consistent photography style.

  • Are you an online business or brick & mortar?
  • Do you sell a physical product or service-based?

Two more important questions to consider when planning out your branding + headshots photography.

For me it started with the name, Shining Moments.

I like shiny, sparkly, fun & feel good. My colors are bold with black and white, which allows me to add a POP COLOR or sparkle.

Decide what look to put out into the world with your consistent colors and continue that through your branding, social media, packaging… And YES, your photos.

When I work with a client as their headshots photographer and into their personal branding I give a questionnaire to plan out the

  • best location
  • what colors we’ll use
  • wardrobe
  • products
  • props etc., and from there we make a plan.

For a full Business Branding Session I know what to use + how to set up the best day of shooting. I give clients a batch of images to use on social media, business cards, blog posts, email newsletters, and marketing for a few months at a time.

After the session the images are all wrapped up and ready to go so you can focus on the 92 other things that need to get accomplished in your business day.

When you start to think {and write down} your plans for the images, you’ll get that cohesive vibe for your business and it takes the stress out of the day-to-day marketing.

headshot-photographer, headshots-photography

In the above image you see little pieces of my business + me {camera, black frames on my white wall, pop of shiny silver, coffee…}. This image was for an experiment post and it’s worth a peek if you’re thinking about doing everything yourself.

If you’re looking to up your social media presence, get your business story out to your ideal clients, create new images for your personal brand, CONTACT ME!

I am your headshots photographer – working together to create a portfolio of images for your business story.

andrea, signature, shining-moments-photography

💖 Your headshots photographer + story brand teller when you’re ready to up-level your business.

P.S. – Thanks Target for showing me how little will-power I have when it comes to shopping. I love walking those aisles with a cup of coffee in my hand!


Modern High School Senior Portraits + Headshot Photographer serving Dekalb County and Kane County


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